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Thursday 21 June 2012

A soft launch for Soda...

Picture courtesy of Ben Anders / Soda


A sneak preview of a new interiors company here. Planning to launch in the Autumn, Soda is the work of husband and wife duo Vanessa Leigh Anders and Ben Anders. She's worked for numerous interiors magazines (we met while working on supplements for Elle Deco) while I've also shot house stories with Ben, a top interiors photographer. Both have a brilliant eye so I knew Soda would be great but even so I was really impressed by the first pieces on show in their very lovely East Dulwich home during the recent Dulwich Artists' Open House Weekend. The idea with Soda is to give simple, functional vintage pieces a shot in the arm with a judicious dash of eye-poppingly bright colour. I loved the charming  original objects, the happy-making palette (expect new colourways as the collections roll out) and best of all, the quality of the finishes. This is no weekend-with-a-paintpot project, the duo have gone to great lengths to find the right professionals to help deliver the high-end finishes they insist upon. Shabby chic it most certainly is not.


*Soda

Picture courtesy of Ben Anders / Soda

Picture courtesy of Ben Anders / Soda

Picture courtesy of Ben Anders / Soda

Picture courtesy of Ben Anders / Soda